Editorial Reviews:
Synopsis
h4A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs/h4 In his acclaimed bestseller iThe Presentation Secrets of Steve Jobs/i author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace. pbTHE INNOVATION SECRETS OF STEVE JOBS/b pi"Steve Jobs has reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone creates multi-billion dollar ideas, and turns them into multi-billion dollar products that everyone loves and admires. This book is not an option. Buy it now, bank it tomorrow."/i b-- Jeffrey Gitomer, author of iThe Little Red Book of Selling/i/b pi“In/i The Innovation Secrets of Steve Jobsi, Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds. It is also for anyone who loves technology and wants to understand how to create simple devices that are easy to use and can impact our lives.” b-- Tim Bajarin, president, Creative Strategies, Inc./b/i pi"An inspiring roadmap for anyone who wants to live a life of passion and purpose."/ibr -- Tony Hsieh, author of iDelivering Happiness/i and CEO of Zappos.com, Inc. pi"Apple changed the world with the Mac and hasn't stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve."/ibr -- Marc Benioff, chairman and CEO of salesforce.com and author of the national bestseller iBehind the Cloud/i pLearn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way. pWhen it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor. pThese are the Seven Principles of Innovation, inspired by the master himself:ol liDo What You Love.br Think differently about your career. liPut a Dent in the Universe.br Think differently about your vision. liKick Start Your Brain.br Think differently about how you think. liSell Dreams, Not Products.br Think differently about your customers. liSay No to 1,000 Things.br Think differently about design. liCreate Insanely Great Experiences.br Think differently about your brand experience. liMaster the Message.br Think differently about your story./ol pBy following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms—to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are iThe Innovation Secrets of Steve Jobs/i. pAn enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the iKindle Edition with Audio/Video/i from the available formats./p
