Annual Editions: Marketing 11/12

The bAnnual Editions/b series is designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. bAnnual Editions/b are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. The bAnnual Editions/b volumes have a number of common organizational features designed to make them particularly useful in the classroom: a general introduction; an annotated table of contents; a topic guide; an annotated listing of selected World Wide Web sites; and a brief overview for each section. Each volume also offers an online iInstructor's Resource Guide/i with testing materials. iUsing Annual Editions in the Classroom/i is a general guide that provides a number of interesting and functional ideas for using bAnnual Editions/b readers in the classroom. Visit www.mhhe.com/annualeditions for more details.