Marketing Management (12th Edition)
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$166.67
- Buy New: $29.70
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as of 5/25/2012 16:53 EDT details
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In Stock
- Seller:Books:the_best_friend
- Sales Rank:53,609
- Languages:English (Unknown), English (Original Language), English (Published)
- Media:Hardcover
- Number Of Items:1
- Edition:12
- Pages:816
- Shipping Weight (lbs):4.2
- Dimensions (in):11 x 8.7 x 1.4
- Publication Date:January 1, 2006
- ISBN:0131457578
- EAN:9780131457577
- ASIN:0131457578
Availability:Usually ships in 1-2 business days
Features:
- (12th Edition)
- By Kotler, Philip; Keller, Kevin Lane
Editorial Reviews:
Synopsis
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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