Marketing Management (14th Edition)
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$230.07
- Buy New: $109.00
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as of 5/25/2012 16:57 EDT details
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In Stock
- Seller:Koogix
- Sales Rank:3,815
- Languages:English (Unknown), English (Original Language), English (Published)
- Media:Hardcover
- Number Of Items:1
- Edition:14
- Pages:816
- Shipping Weight (lbs):3.7
- Dimensions (in):8.8 x 1.4 x 11.3
- Publication Date:February 18, 2011
- ISBN:0132102927
- EAN:9780132102926
- ASIN:0132102927
Availability:Usually ships in 1-2 business days
Editorial Reviews:
Synopsis
P style="MARGIN: 0px"Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. /P P style="MARGIN: 0px" /P P style="MARGIN: 0px"IMarketing Management/I is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. /P P style="MARGIN: 0px" /P P style="MARGIN: 0px"Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. /P
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