Framework for Marketing Management (5th Edition)
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- Seller:gradschoolmom.44
- Sales Rank:13,686
- Languages:English (Unknown), English (Original Language), English (Published)
- Media:Paperback
- Number Of Items:1
- Edition:5
- Pages:360
- Shipping Weight (lbs):1.1
- Dimensions (in):7.6 x 0.5 x 8.9
- Publication Date:March 3, 2011
- ISBN:0132539306
- EAN:9780132539302
- ASIN:0132539306
Availability:Usually ships in 1-2 business days
Editorial Reviews:
Synopsis
iFramework for Marketing Management/i is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
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