Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn))

P style="MARGIN: 0px"BThe First Guide to Scrum-Based Agile Product Management/B/P P style="MARGIN: 0px" /P P style="MARGIN: 0px"In BIBAgile Product Management with Scrum,/B/I /Bleading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team./P P style="MARGIN: 0px" /P P style="MARGIN: 0px"Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face./P P style="MARGIN: 0px" /P P style="MARGIN: 0px"Coverage includes/P UL LIBUnderstanding the product owner’s role: /Bwhat product owners do, how they do it, and the surprising implications LIBEnvisioning the product: /Bcreating a compelling product vision to galvanize and guide the team and stakeholders LIBGrooming the product backlog: /Bmanaging the product backlog effectively even for the most complex products LIBPlanning the release: /Bbringing clarity to scheduling, budgeting, and functionality decisions LIBCollaborating in sprint meetings: /Bunderstanding the product owner’s role in sprint meetings, including the dos and don’ts LIBTransitioning into product ownership: /Bsucceeding as a product owner and establishing the role in the enterprise/LI/UL P style="MARGIN: 0px"This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management./P