100 Things Every Designer Needs to Know About People (Voices That Matter)

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.brbrLearn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:brulliWhat grabs and holds attention on a page or screen? /li/ululliWhat makes memories stick? /li/ululliWhat is more important, peripheral or central vision? /li/ululliHow can you predict the types of errors that people will make?/li/ululliWhat is the limit to someone’s social circle?/li/ululliHow do you motivate people to continue on to (the next step? /li/ululliWhat line length for text is best?/li/ululliAre some fonts better than others? /li/ulThese are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.brbr