Discover (2-year)

hr noshade="true" size="1" class="bucketDivider" / div class="bucket" id="productDescription" div class="content" p clear="all" strongfont face="Verdana, Arial, Helvetica, sans-serif" color="cc6600"Who Reads iDiscover/i?/font/strong br iDiscover/i attracts intelligent and curious readers - forward thinkers and public advocates engaging in a dialogue of action that influences opinion leaders and encourages innovation. They are active in their communities, carry a strong voice concerning political issues and are very active in environmental groups. br clear="all" br strongfont face="Verdana, Arial, Helvetica, sans-serif" color="cc6600"What You Can Expect in Each Issue:/font/strong brul libVital Signs:/b iDiscover/i’s longest-running and most popular column. Each month, an emergency room doctor describes and solves a real-life medical mystery. libBetter Planet:/b Questioning the choices we make about our environment, and how we affect its overall health. lib20 Things You Didn’t Know About...:/b An exploration of arcane and interesting bits of information that you may not be able to Google. libData:/b Informative news section with short pieces on breaking science developments. libBlinded by Science:/b A column where humor meets science, written by novelist Bruno Maddox, nominated for the 2007 National Magazine Award, Columns and Commentary. libThinkTech:/b iDiscover/i's monthly look at technology moving out of the lab and into the mainstream. libFeatures:/b Cover subjects represent a selection of topical science, technology, environmental, global and health issues that affect our life and the world around us. Recent issues include: Year in Science, Dedicated issue, The Secret Einstein, Better Planet, Extreme Engineering, Scientist of the Year. /ul strongfont face="Verdana, Arial, Helvetica, sans-serif" color="cc6600"Past Issues:/font/strongbr table cellpadding="4" border="0" width="95%" cellspacing="4" tr class="tiny" valign="top" align="center" td img border="0" src="http://ecx.images-amazon.com/images/P/B00005N7PT.01.PT01.MXXXXXXX.jpg" /td td img border="0" src="http://ecx.images-amazon.com/images/P/B00005N7PT.01.PT02.MXXXXXXX.jpg" /td td img border="0" src="http://ecx.images-amazon.com/images/P/B00005N7PT.01.PT03.MXXXXXXX.jpg" /td td img border="0" src="http://ecx.images-amazon.com/images/P/B00005N7PT.01.PT04.MXXXXXXX.jpg" /td td img border="0" src="http://ecx.images-amazon.com/images/P/B00005N7PT.01.PT05.MXXXXXXX.jpg" /td td img border="0" src=" http://ecx.images-amazon.com/images/P/B00005N7PT.01.PT06.MXXXXXXX.jpg" /td /tr /table br strongfont face="Verdana, Arial, Helvetica, sans-serif" color="cc6600"Contributors:/font/strongbr iDiscover/i draws on the talents of some of America's premier nonfiction writers, including Walter Isaacson, Jared Diamond, Jim Holt, and Carl Zimmer. Some of our contributors are veteran science journalists; others regard science just as one source of great ideas. What they all have in common is a rare ability to conduct deep investigations into the most complex topics and emerge with stories that will entertain and enlighten anyone who appreciates a good narrative. br clear= "all"br strongfont face="Verdana, Arial, Helvetica, sans-serif" color="cc6600"Magazine Layout:/font/strong br iDiscover/i gives its readers the real story: on-the-scene photography, highly personal portrait shots, and cutting edge scientific imagery. The design is elegant and refined--not dry like a textbook, not glossy and remote like a travel guide. Every issue contains a balance of big-idea, text driven stories and more image-rich features that convey the feel of where and how the most amazing research happens. br clear= "all"br strongfont face="Verdana, Arial, Helvetica, sans-serif" color="cc6600"Comparisons to Other Magazines:/font/strong br iDiscover/i examines what really matters about science and places it squarely in a human context. It is an accessible guide to the ideas that matter most in today's world. Unlike iScientific American/i, it is accessible to any curious reader, not just to science insiders. Unlike iPopular Science/i and iPopular Mechanics/i, it focuses on ideas and discoveries, not gadgets and weapons. And unlike iNational Geographic/i, it does not shy away from the personal, political, and social aspects of science. Above all, iDiscover/i is unique in combining deep, probing reporting with accessible, narrative writing--more in the mode of iThe New Yorker/i than in the style of traditional science journalism. br clear= "all"br strongfont face="Verdana, Arial, Helvetica, sans-serif" color="cc6600"Advertising:/font/strong br US Navy, Chevy, Hartford, Bose, Aridian Publishing, Shell, BBC, PBS, VISA, Ford, Ambien, GM, Sony, Sanyo, iDiscover/iy Channel, Math Tutor, Rosetta Stone, Gel Pro, Caravan Tours, First Street, Vanguard, Michelin, Lantus, etc. br clear= "all"br strongfont face="Verdana, Arial, Helvetica, sans-serif" color="cc6600"Awards:/font/strong br ulliiDiscover/i was presented with an award by the American Society of Journalists and Authors for July '07 feature on Science and Islam. liMPA Digital Awards 2007 BEST PODCAST SERIES: Recognizes creativity and content innovation in a magazine’s podcast series – iDiscover/i’s Vital Signs won 3rd place. li2007 Ellie National Magazine Award Finalist, Columns and Commentary /ul /b /div /div br clear= "all"br strongfont face="Verdana, Arial, Helvetica, sans-serif"Amazon.com Review:/font/strong br Science rules the headlines these days, with new developments each week in genetics, astrophysics, computers, and medicine, and iDiscover/i is a great way to get a broad spectrum of science news. Designed for the general reader, iDiscover/i translates and interprets many of the same stories professionals peruse in iScientific American/i. Accessible articles on genetically engineered food, what's living in your pillows, real robots in action, and what makes a Stradivarius sing add up to a truly delightful family science magazine. Each issue brings to light new and newsworthy topics to stimulate dinnertime and water-cooler conversations beyond the mundane, and iDiscover/i spices the mix with puzzles, Web links, book reviews, and experiments for amateur scientists. i--Therese Littleton/i